Category Archives: Design
Charlotte: If you are reading this post and you have ever visited Rock My Wedding prior to the 2nd January 2013 then you will have noticed things have changed around here quite a bit.
I’ll be honest, the re-brand of RMW has been long overdue and along with everything else, sometimes there are (literally) not enough hours in the day.
After the launch of Rock My Boutique and the obvious cleaner, more contemporary aesthetic we had adopted styling and branding wise, we realised just how tired and flat our polka dot world had become.
It got to the stage where I found myself not wanting to look at it too much at all – so in love was I with our shiny and sophisticated shop. And that can never be a good thing, especially when the vast majority of my time is spent doing exactly that.
The million dollar question is – where the hell do you start? it’s not as if our branding was making us unsuccessful, we continue to increase in readership month on month – so would changing it actually be a bad business decision?
But just like the wedding industry as a whole, everything is constantly evolving, and we should be at the forefront of the on-line design and technology evolution, not tottering behind in our virtual so-last-season Laboutins.
It’s All About Watercolour Baby
I guess the place you start is with the logo itself. And after me having a minor melt down where I actually said to Adam “It has to be timeless!… View the full post.
If you missed our campaign film yesterday then you can have a butchers here folks.
And now for the still life bit….the freeze frame of every little collaborative piece available from Monday in Rock My Boutique.
If you want to just admire the pretty then by all means go ahead, immense photographer Ann-Kathrin Koch has made sure there is plenty to see…but if you want to hear about all of the inspiration behind the concept, design and styling then read on.
But be warned.
I may you know….go on a bit.
Perhaps because the campaign was going to be Autumn/Winter, perhaps because RMW HQ is smack bang in the centre of the UK’s second biggest city, perhaps because Lolly, Adam and I love a wedding with a large helping of urban grit….whatever the reason, our campaign gained the title “Big City Love” fairly early on in the design process. This is a good thing by the way, otherwise um….there is no direction.
This is the most important styled shoot Team RMW have ever been involved in. It’s the launch of our biggest project to date and the look and feel of our products depended on how we chose to portray them…and for once, we didn’t just want it to be all about the pretty.
We wanted it to be all about the sexy.
We wanted it to be all about the crazy (slightly um…dirty?) cool.
We wanted you gorgeous lot to feel like we had really tried to create W-day products that you would love and that could possibly make your own big days complete.… View the full post.
Fairly recently Rock My Wedding celebrated it’s third anniversary.
I know. THREE WHOLE YEARS. And my hasn’t it flown by.
And before I begin to explain what this feature is all about I want to ask you a favour….if you enjoy our pages but have never felt the urge/need/desire to comment on a post then could you make today and this one your first? pretty please? with sugar strands and those silver sparkly ball things on top?
We would really REALLY appreciate your feedback and thoughts on our campaign film…..
Yes. Our campaign film. Our AW12 RMB (Rock My Boutique!) official laid-bare finale of our most recent project.
For those of you that don’t know what I’m on about, Rock My Wedding launches its on-line boutique on Monday the 5th November with a selection of limited edition products designed in conjunction with various leading industry suppliers.
The boutique and the design and production of the campaign, is without a doubt, the best thing Team RMW have been involved in thus far. We’re not into own trumpet blowing as a rule (you just end up sounding like an egotistical w*nker) But we are really proud of this, and we hope you gorgeous lot will come inside our blue polka dot bubble of glitter and glee as we do a little dance and some serious clapping and cheering.
We wanted something unique.
And I mean completely unique.
We wanted something fashion and urban and gritty and raw.
But most of all we wanted sexy.… View the full post.
If you would have told me this time last year that Team RMW would be designing all sorts of pretty for our very own on-line boutique I probably would have laughed at you. Not because you looked funny or anything, but because I thought you must be actually joking.
Don’t get me wrong, I had dreamed of having some kind of “collection” even in the very early days of RMW launching, I figured there was a lot of lovelies out there who liked we we liked….so why not make things that you will love?
But what with one thing and another it was always a bit of a distant desire – a lovely daydream.
And then we just decided to get on with it. If I’ve leant anything in business it’s to go with your gut instinct and make things happen for yourself, great things do not necessarily come to those who wait, they come to those who work their socks off and won’t take no for an answer.
Luckily when we approached the industry suppliers whom we wanted to collaborate with they all said…yes. You would have already seen our collaboration with Coulson Macleod (I am still hiding behind the sofa due to the fact my poetry is um…everywhere) and I thought I’d share with you our first venture into fashion – a bridesmaids dress co-designed with the gorgeous girls at Maids To Measure.
If you’ve not heard of Maids To Measure then a) where have you been?! and b) if you’ve not yet found your perfect best girl frocks then give them a whirl, they have a whole host of pretty options that you and your favourite ladies can go and admire, try on and dance about in at the Maids To Measure HQ in Fulham.… View the full post.
At our Pretty Naughty party last week Rock My Wedding announced some pretty exciting news. In the next few few weeks we will be launching our very own exclusive online boutique. Exclusive because all the items have been designed by the team at RMW in collaboration with highly respected industry suppliers and will be available in our boutique only in limited edition runs.
I said it was pretty exciting didn’t I!
We have been working very closely with some of our favorite industry people over the last few months in order to bring you our very first collection and we can not wait to spill the beans on what we have in store. Today we can reveal that our first collaboration is with typographic art print legends coulson macleod.
coulson macleod designs are really popular in the wedding market but are also fantastically desirable in what I call the real world too
Their art can be found in the portfolios of leading contemporary art collectors and most notably they’ve sold a print to a chap (who has to remain unnamed) who is fairly high up on the Forbes Top 100 Billionaire’s list. Another supporter who owns more than a couple coulson macleod prints is Kevin Roberts, CEO of Saatchi & Saatchi. You can’t really ask for a better testimonial than to have the CEO of the worlds leading design agency buy your work!… View the full post.
We’ve been talking a bit about work this week on the blog, jobs, careers – the old nine to five. To follow on from Charlottes post on Tuesday I thought I would give a quick re-cap on what I did before becoming a wedding blogger. I was a graphic designer (still am really, but more about that in a bit). If you read Charlottes post about her work life outside of Rock My Wedding you’ll be well aware that Charlotte and I used to work together – that was how we first met. I was one of the graphic designers that she mentioned who sat in the office at the top of the spiral staircase (I hasten to add I was not the one blaring out Meatloaf that fateful day*)
Anyway, one day Charlotte popped up the staircase for a chat (and to ask me to turn the volume down) and to cut to the chase – a few months later Rock My Wedding was born.
So, most of the little graphics and bits and bobs that you see on these polka dotted pages are my handywork (so don’t say anything rude about them!) including our branding and site design – obviously I get massive amounts of input from Charlotte who is herself very creative, why only yesterday she could be found bragging on twitter about her GCSE grade “A” in Art…
But where is this leading? Well, today I have a bit of fun for you all – you get to help make an executive decision on a brand new bit of RMW branding, but first of all you are going to need to know the design brief.… View the full post.