It is no secret that we are loving a bit of yellow at Rock My Wedding at present, so when we heard details of the Miss Bush Bridal fashion premiere, styled shoot and catwalk show we were unsure what to get most excited about.
Was it the promise of an exclusive peek at the new range from New York based Bridal Designers JLM Couture? Or the fact that this NYC inspired fashion decor and design extravaganza was to take its colour inspiration from one of New York City’s most bold and striking visual icons…
And so the Miss Bush Bridal Trunk Show, brain child of boutique owner Emma Meek, kicked off with a super stylised shoot in the afternoon. Thus providing you lucky people out in blogland a first chance to see the new JLM Couture range, presented here by a Park Avenue princess, a Tribeca girl and a New York City ‘boy’.
Emma Meek: When thinking through the plans for the JLM Couture weekend the New York theme would not leave my head. I have been obsessing about little else for months. The first decision I came with was to hire a New York taxi to park outside the shop. Short of making a giant Statue of Liberty I could think of no more iconic image of New York than a chequer cab.
It’s an interesting twist to cast a girl as the groom. It hints toward a side of the city that perhaps not everyone would see. There is a nod toward the suited and booted Wall Street but here the genders are being played with, perhaps also with references to the sexual ambiguity of Studio 54.
There is of course an undeniable reference to civil partnership. The Miss Bush Bridal shoot is not afraid to address issues of modern life and yet avoids the pitfalls of either being ham fisted or treading on eggshells.
This really was a beautiful shoot, the photography by Juliet McKee assisted by Debbie Gagliano Withers is stunning – all of the floral details in that full on Boho crown of flowers are just leaping out of the screen at me.
And what would make a more American finale to this super sized feast of pretty than an Airstream motorhome.
Route 66 is calling me.
The Models Jade (boho flower bride), Jeni (the groom) and Ellie
The Dresses Jade | Tara Keely Style 2052. Ellie | Jim Hejlm Blush Style 1156 at JLM Couture
Yellow Sash Miss Bush Bridal
Menswear Hugh Harris
Brogue Ankle Boots Office
Photography Juliet McKee Photography
Styling Miss Bush Bridal
Dresses JLM Couture
Taxi RR Elite
Hair Sharon Roberts
Make-up Carolanne Armstrong
It struck me that Emma Meek from Miss Bush Bridal had put her yankee doodle everything into the mornings styled shoot and in doing so had set the bar too high for the rest of the day’s activities to be able to compete.
I was so wrong.
Just like a bottomless coffee from Central Perk – Emma kept delivering the good stuff.
Rock My Wedding arrived at the Miss Bush Bridal boutique, Surrey in the early springtime evening to find the NYC taxi from the shoot parked brashly outside, hinting not-too-subtly at what lay in store for us inside.
The modestly proportioned boutique had been totally transformed into a Mecca of NYC inspired wedding decor, design, florals and general pretty.
A dress created by Javier Salvador from By Appointment Only, made out of a single copy of The New York Times was not only a centrepiece but also a masterpiece and certainly one of the many worthy talking points of the evening.
Emma placed her vision in the safe hands of stylist Lisa Baker from Just Bespoke.
Emma Meek: Lisa took my Park Avenue princess and Greenwich Village girl concepts and delivered themed rooms – based on the 5th Avenue and Tribeca areas of New York. One very sleek and pastel the other a more ‘in your face’ interpretation of the black/yellow grey theme.
The catwalk show promised to be the highlight of the evening and this was certainly the case. Perhaps with the cocktail bar provided by Shaken And Stirred coming a very close second.
The JLM Couture range, with it’s New York heritage makes it instantly desirable, and with a pricing point between £1500 and £2000 the range is aspirational but not completely beyond the reach of us mere mortals.
Emma Meek: Provenance – the source of dress production – has become increasingly important to my customers. Whilst Chinese production is fantastic particularly for beaded dresses, delivery times are slowing and there is a tendency for many dresses to look the same. JLM’s New York design and production has kept their collections and looks in step with A list labels like Vera Wang and Oscar de la Renta. Their designs reflect the glamour of NYC and the inspirational wedding styling seen on US style blogs.
After some discussion, Charlotte and I agreed that our favourite dress from the range was Tara Keely 2210. Firstly, Charlotte was like a child at Christmas as the model approached us and she spotted a flash of yellow shoe through the slightly transparent layers of tulle.
The deal was sealed for both of us and first place firmly awarded when later we learnt that the tulle aspect of the dress was completely removable, transforming the gown into a slinky dress suitable for dancing the night away without the risk of being stepped upon.
Emma Meek: Miss Bush have been stocking JLM Couture since last July. Initially the plan was to buy bridesmaids dresses from their Lazaro and Alvina Valenta ranges but my head was turned by the Blush and Tara Keely wedding dress collections too.
The range really is worth experiencing yourself – as Emma has said these dresses really do evoke the style and appeal that you would normally associate with the designer US brands, so it’s really good to know that dresses of this quality, and the same stateside heritage are available in the UK at a more modest price point.
Yep, there we are, with our good friends Miranda and Peta from You And Your Wedding. Perfectly sandwiched between the sweet table and the bar. I can heartily recommend the Manhattan by the way… Check me out, I am so Sex And The City.
As well as dress eye candy – the Miss Bush Bridal Trunk Show has delivered tons of city chic themed inspiration, I am a particular fan of all the laser cut stationery that was created by the aptly named Cutture. Not to mention the skill and imagination that went into creating the seriously cool florals.
Emma worked closely with Gayle from bloomingayles to achieve her vision and Gayle totally blooming nailed it. If you like her floral style you may want to check out Gayle’s inspiration board for the event over on Pinterest.
Venue Miss Bush Bridal
Styling Just Bespoke
Photography Juliet McKee Photography
Music Matt Maurice Event Music
Cocktails Shaken & Stirred
Cake Janet Mohapi-Banks
Sweet Buffet Creative Candi
Stationery Astrid Mueller (Tribeca Tablescape and Cake topper)
Stationery Cutture (5th Avenue Tablescape)
Catwalk Hair and Make-up In Parlour
Cookies and Cupcakes Naughty but Yummy
Music Matt Maurice Event Music
Lighting, draping, carpet and chairs Stressfree Hire
Teacups Idyllic Days
So, which is your favourite Dress from this new collection? Do share your thoughts in our comments box… Maybe it’s the one made out of paper?
That could be a whole new trend actually – although I get the feeling that it may be more suited to the climate stateside. In New York you might just be able to rock the paper frock. In the UK there is always that danger of looking like a soggy bag of chips…