Our campaign and inspiration shoot for our AW 12 collection looked very polished indeed.
And so it should – that’s what we wanted you to see, inspiration so shiny you could see your gorgeous faces reflected in it.
Behind The Scenes is a different matter however. There is not an ounce of sexy sheen whatsoever. We have a right laugh and we love it – obviously, otherwise we wouldn’t do it in the first place. But there is far more grime than there is glamour.
During our day of styling and directing Lolly was sweeping the floor, Adam was on his knees on dirty concrete spray painting and I was removing a models day-old socks right off of her feet.
But we did get involved in some rather awesome dancing. (I say awesome – I seem to be taking it very seriously) and with every experience you learn, grow and have a thousand ideas for the “next time”.
So….you wanna see?
Promise not to laugh?
Although our dancing skills (or lack there of) are pretty funny.
If you want to get down with the kids in the fashion stakes, a scarf worn underneath a hat to cover your ears is very “now”.
You saw it here first.
Big Breakdancing Love