Rock My Boutique – Behind The Scenes.

Our campaign and inspiration shoot for our AW 12 collection looked very polished indeed.

And so it should – that’s what we wanted you to see, inspiration so shiny you could see your gorgeous faces reflected in it.

Behind The Scenes is a different matter however. There is not an ounce of sexy sheen whatsoever. We have a right laugh and we love it – obviously, otherwise we wouldn’t do it in the first place. But there is far more grime than there is glamour.

During our day of styling and directing Lolly was sweeping the floor, Adam was on his knees on dirty concrete spray painting and I was removing a models day-old socks right off of her feet.


But we did get involved in some rather awesome dancing. (I say awesome – I seem to be taking it very seriously) and with every experience you learn, grow and have a thousand ideas for the “next time”.

As well as creating the aforementioned campaign film Simon Clarke also caught Team RMW at our least lovely. But we forgive him, only because he’s so talented mind.

So….you wanna see?

Promise not to laugh?

Although our dancing skills (or lack there of) are pretty funny.

Photography – Ann-Kathrin Koch
Videography – Simon Clarke Films

If you want to get down with the kids in the fashion stakes, a scarf worn underneath a hat to cover your ears is very “now”.

You saw it here first.

Big Breakdancing Love

Charlotte xxx

Key Words .

21 Responses to Rock My Boutique – Behind The Scenes.

  1. “Precision, that. I’m not even trying!”

  2. Karen says:

    hahaha – this is the cutest! I love how urban you all are. It’s like Hearsay got back together.

    (Still all looking hot in your outdoor casuals. bravo!!) xx

  3. @Karen @Ann did you like my ‘brooming’?

  4. Simon Clarke says:

    Next time can the shoot be in the summer and on a beach somewhere??

  5. @Simon you know that isn’t the tradition! It has to be so mind-boggling cold when we work together that we can’t speak. Right @Ann?

    By the way who am saying to get rid of?

  6. @lauren Probably me! Not sure you were impressed with me ordering you around to “broom”.

    @simon Maybe we all need to be frozen into submission to work together instead of bicker all day?

  7. Sarah says:

    This looks like far too much fun to be called work :-)

    ps. Lolly where is your fab coat from?

  8. Simon Clarke says:

    @lauren I think it was @Ann you were talking about.
    I see your point about the cold but I think I could cope with some sun!!!

    @Sarah it’s all in the editing @rockmyweding are slave drivers really!!!!!! I still have the bruises x

  9. @Sarah…glad you like it. Adam calls it my binman coat – what does he know eh?

    It’s from the Kooples (slightly addicted to that place…)

  10. Sarah says:

    @simon thanks that makes me feel better stuck behind a desk. x

  11. Awesome! So love this video, Team RMW are just far too cool.

  12. Rebecca says:

    Can’t listen to audio but it looks like you are all having too much fun for my liking!!! :-p
    hee hee
    I’m just jealous coz I’m stuck at my desk!!
    Anytime you need an assistant, I’m there!!! ;-)

  13. Laura Jane says:

    This is immense! Although I was slightly terrified that the gorgeous model on the right in picture one had tiny little stick legs… then I realised they were ribbons…. :p xx

  14. Rebecca says:

    @Laura Jane – Oh my goodness, THANK YOU!!! That has been bugging me the whole time, I seriously couldn’t work it out!! ha ha

  15. @Laura Jane @Rebecca – Oh My! I just took a look and see what you mean!! How funny :)

    Nope – she definitely had normal legs!

  16. @Laura Jane now I can’t see anything except for the stick legs!!

  17. Karen says:

    HOWL at the stick legs! x

  18. Sarah says:

    @lauren thanks I think it is bin man chic :-) x

  19. Laura Jane says:

    Hahaha – glad i’m not the only one @Rebecca!

    @Lauren and @Charlotte – you’ll be staring at them alllllll day now :)

  20. Becky says:

    So I basically spent the entire day laughing in the goofiest way possible. Ahhh work…



  21. Pingback: ROCK MY BOUTIQUE (Behind the scenes) | Simon Clarke Films

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