Tag Archives: Rock N Roll Bride

Valley Of The Dolls.

Question: What do you do when a very established, uber talented and achieved-more-than-a-few-magazine-covers photographer emails to ask if you would like to collaborate on their last “big” shoot prior to going on maternity leave?

Answer: Think they must have emailed the wrong person.

Or at least that’s what I did when Julia Boggio contacted the Rock My Wedding team back in February, so much so that I didn’t actually reply straight away. Then I thought maybe Julia wanted us to feature the last shoot she was putting together rather than be a part of it.

Eventually I stopped being such a self doubter, took a deep breath (had a um…. mini meltdown somewhere in the middle), emailed Julia back and said a big excited YES Please.

You see lovelies, it’s scary enough when the reputation of your own brand is on the line as it was with the Real Bride spectacular we created back in January, however, when it is a collaboration it’s no longer all about you. You’ve got to pull out all the stops for someone elses brand too.

I spent a significant amount of time studying Julia’s style – fun, colourful, kitsch, glamorous-glossy-magazine-flawless perfection. No wonder, as Julia’s main principle of wedding photography is that everyone not only deserves amazing images but sees it as her responsibility to make sure she brings out every brides “inner Claudia Schiffer” (or Keira Knightly/Catherine Middleton/Olivia Palermo/Leighton Meester/Rhianna….. delete girl crush as appropriate).

It was a case of designing a concept that incorporates all of the above as well as resonating with our community (yes that’s you gorgeous lot!) because as with everything we publish, we want it to be beautiful, inspirational and most of all accessible.… View the full post.


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