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You will find Coco Bridal Boutique in Nottingham. It is owned by Rami and stocks a range of British Indie designers from Nikeen Asar to Story Of My Dress Bridal. Here is a day in the life of Rami.

Name: Rami - Coco Bridal Boutique

Category: Wedding dresses & Bridesmaids



How did you get into this industry/What made you pursue a career in this industry?

I decided to get into the bridal industry following my own experience as a bride, which I think is quite typical among bridal store owners. I wanted to offer something a bit different for brides like me, that didn't want a traditional look on their big day. I knew there were other girls like me out there and they needed to be catered for.


How do you structure your typical working day?

On weekdays, I usually start the day with some admin where I catch up on emails and messages. I'll then work through packing and shipping online orders and then tackle my to-do list which always has something on it! It can be a mixture of social media content creation, merchandising, stock checking or some good old filing. On weekends, it's all about appointments as that's my busiest time of the week so all my attention is on lovely brides.


What excites you most about your job?

Being my own boss and getting to be creative every day. I was really creative growing up but didn't know how to channel it into a career. It's great to be able to boss it every day and use my creative side to develop my business.


What do you find most challenging about your job?

Work/Life balance is my biggest challenge and always has been! I go all-in when it comes to work so I find it hard to switch off. My mind is always whirring away with ideas and plans so taking time away from it is hard for me.


Is there one thing that you do every day without fail?

Have a cup of tea first thing in the morning. I literally can't function without at least one cup of tea!

The pandemic has taught me to have a flexible business plan that can adapt to the wider economic conditions.

What advice would you give others looking to move into this field?

It's not as easy and glossy as it looks. Bridal is a very competitive industry and completely oversaturated so it'll be hard work to stand out.


What is the most important thing you’ve learned since you started this career?

To be adaptable at a moment's notice. The pandemic has taught me to have a flexible business plan that can adapt to the wider economic conditions.


Is this your full-time job or do you do it alongside another job?

Until about 2 months ago, I did this alongside my full-time consultancy job. But with lockdown easing, I took the decision to focus on my bridal business and so far it was a great decision as I've been super busy since re-opening!


How do you switch off from work?

Not very easily! But when I manage it, I love watching TV, especially anything crime-related. Give me a tragic true-crime story any day (that sounds awful doesn't it!). In normal times, I also liked to travel. Hopefully, I'll be allowed to do that again soon.


Tea or Coffee 

Comfies or Workwear

Lots of little breaks or One big break

Music or No music

Snacks (always) or Water

Sofa or Desk (I love my sofa but for my back, my desk)

Talking or Texting

Netflix or YouTube - Neither - controversial

Android or IOS

Book or Audiobook

Becky Sappor

Written by Becky Sappor

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