The other day we mentioned that we have been working on a project behind the scenes for some months now. It’s been an interesting time of late, not least because it’s all been somewhat unexpected, as in you think you have some kind of plan only for everything to turn out differently, and I’m glad to say that sometimes the weird way that fate plays out is definitely for the best.
Way back when in the summer of 2009 Adam and I were scribbling down various branding designs for RMW and I was trying to explain to him what a W-day blog actually was….
Adam: “I don’t get it, a website all about weddings?! how can you write about weddings all day?!”
Well lovelies – how things have changed eh? I now have Adam in my ear on a regular basis telling me about some awesome stationery he’s seen or an amazing Groom get-up or some unique favour idea or another…
I’d go as far as to say some days he is even more enthusiastic than me – yes sometimes even about flowers*.
The thing is, although I don’t see how anyone would ever be able to tell how successful their business was going to be – especially when it is something relatively new and especially when you don’t have any experience of actually um….running a business, everyone who embarks on actually doing it in the first place must have some sort of vision/desire/great big ruddy dream.
And we’d be fibbing if we said we didn’t. Because we did.
And it wasn’t necessarily some kind of all encompassing business “plan” or a certain goal set out in black and white, it was more a vision we had to create an on-line space that was well…joyful. Where people could escape to and it would just make them feel a whole lot better. And eventually we wanted to build on the initial idea of Rock My Wedding and advance into other areas and build a really really great brand.
We want to run a company full of enthusiastic employees, a company that encourages creativity and ambition and overall greatness.
Adam and I want everyone that is a part of the RMW team to get up in the morning and say “I am so looking forward to going to work today”.
Are our dreams a bit far-fetched? I’m sure some folk may think so, we definitely don’t though.
Thing is being a small business such as we are, there is no way on earth a bank is going to lend us any capital to invest in the future – in fact they would probably laugh us right out of the door.
Picture the scene:
“Rock My what?”
“What assets do you have?” (um….we have some quite nice chairs from Ikea called “Jeff”…)
“What guarantees can you make?” (….We can promise you that we will both love weddings forever.)
So we didn’t even bother.
Instead we approached some investors – much like Dragons Den off of the telly, only we didn’t have to go on the actual… telly.
It’s a bit like saying “Excuse me Fancy Investor types with very successful companies all over the world, please give us some of your money risk free so we can grow this amazing company! we can’t give you any guarantees but we believe in it and we’ll work our butts off to make it happen!”
Of course it wasn’t as simple as that. We did have to have a “plan” and goals and a pretty clear vision. We could show how crazily Rock My Wedding has grown since it began and we could talk about all the opportunities we’ve had so far and the opportunities currently in the pipeline. To be honest, it made us stop and assess everything we have achieved and it made us realise just how far we’d come. Granted I’m not sure anyone was going to invest in a pair of divs who manage to get themselves stranded in London overnight because they didn’t check the timetable properly (so we missed facts like that out of our pitch…) but we did have to put together details – lots and lots of detail. It was a bit like therapy – we put everything we’d got out there and waited for the verdict.
And then much like the man from Del Monte they said…..yes.
I don’t think Adam or I could speak for a week.
And then we went and quit our day jobs. I think we may have survived on adrenalin and caffeine for a fortnight before it actually sank in.
In other news, whilst all this investment pitching was going on we got a call from Coast – yep the Coast (one of my favourite destinations for bridesmaids dresses and W-day guest attire) so we went off to the Head Office of Aurora Fashions (they of Coast, Warehouse and Oasis fame) to talk new collections, writing for the Coast website and doing some RMW type styling in the future.
It was all a bit surreal.
Let’s face it – it’s all gone a bit mental hasn’t it?
And we can’t handle this thing on our own for much longer, let alone grow at the pace we intend.
So in the very near future we plan to get some super cool offices and we’ll be recruiting some full time Rock My team members. And in the not too distant future we hope to be recruiting a whole lot more.
Thanks for being the most awesome community on the planet, we couldn’t have done this without you.
And that just leaves me to say….
The futures bright but it’s definitely not orange…..it’s blue polka dotted 😉
(have always wanted to say that!!)
Big Who Wants To Jump On Board This On-Line Rollercoaster Love
Charlotte and Adam xxx
*Adam has now taken to pointing out various blooms and telling me the name of them in a very proud fashion much like when you learn new vocabularly at the age of two….