This lunchtime we’re showcasing the work of the lovely Catharina from My Eden.
With an impressive fashion background – Central St Martins and Alexander McQueen no less, great taste – Catharina’s own wedding dress was inspired by the Art Deco era and included a multilayered chiffon skirt under a flowing satin and chiffon skirt, AND clearly a very creative mind – you need to see her inspiration boards…if you’re looking for a bespoke Bridal gown, then My Eden should be your first port of call.
I’ll pass you over to Catharina to tell you all about her background, her inspiration and the design process…and we’ve got both sketches of the dresses and images of the dresses on the Brides themselves. And I have to say, they all look absolutely beautiful.
Catharina from My Eden: After graduating in fashion design I came to London from my native Finland to study at Central St Martins and complete a work experience placement at Alexander McQueen. I then set up my own label and established a garment factory making collections for myself and other designers. Getting married and making my own wedding dress sparked an idea. Like most bride-to-be’s, I hadn’t thought of my wedding dress before and only started looking because then I actually needed one! I was very disappointed with what I saw. I’m very particular with what I like and would rather have nothing than something that isn’t perfect, so with my silk supplier contacts and seamstresses that I had gained from my fashion label and factory on site, I started creating my own dream dress. And that’s how it all started.
Brides come to me because they haven’t found the perfect dress, but they often have a pretty clear vision of what it would be. Or they already know exactly what they want but don’t want to spend time looking for it. So we sit and discuss all options, sketch ideas and look at various fabrics and laces, eventually coming up with a dress that represents
everything that they wanted. I offer my advice on what works in terms of style and fit and guide them through technical aspects of the making process. But generally, it’s about bringing their ideas to life with a few of my own here and there. Sometimes the balance is less, sometimes more depending on the client. Whatever their dream dress is, I’ll capture the vision and bring it to life.
Making my own dress not only propelled the start of setting up My Eden, but experiencing first hand what it is to be a bride and have your dress made bespoke gave me invaluable insight into what my brides are feeling when I am making their dresses. It’s such a special time in life and I feel quite emotional every time a bride collects her dress as I can relate to them. My dress was quite simple, actually. It was inspired by the Art Deco era and it had a short multilayered chiffon skirt under a flowing satin and chiffon skirt with a split in the top layer to give extra flow factor when walking.
Mira Zwillinger, Inbal Dror and Elie Saab are all some of my top favourite designers in the bridal world and in fashion I make regular dreamy visits to the emporiums of Chanel, Dior and the likes.
There are so many ladies whom I would love to dress, but if I had to choose one I think I would dress Angelina Jolie. She is inspirational in so many ways and always dresses utterly stylishly. Then actually the Queen, what an honour that would be!
Eden is my maiden name, but the company name came quite naturally as I wanted to somehow explain in just a few words that I’m all about creating the bride’s own Eden. It’s their hopes and dreams that we make reality and I’m just the person behind the scenes who makes it happen. I didn’t put labels in my dresses as I felt the dresses were my brides visions, not
mine. But a lovely mother-of-bride client came up with a great idea of stitching
in a monogram, so I’m now stitching By M.E. instead of a conventional label. It’s a play on words as it’s My Eden’s initials but when a bride looks inside her dress it’s also referring to her involvement in the making.
When the dresses are ready I can see the personality of the bride somehow in the very fibre of the dress sewn in and the dress couldn’t possibly belong to anyone else. The dresses become so personal and part of the bride. Design wise they are all completely different, no two dresses are ever the same or even share the same design DNA.
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