It’s no big secret that I’m an advertisers dream.
Show me a glossy magazine full of the latest “life changing” potions and lotions and you can bet your bottom dollar that I’ll be plotting my next shopping spree, plastic at the ready, dreaming of a flawless poreless complexion/the shiniest barnet in the world/a sculpted orange-peel-free body that you can actually get from a very fancy bottle of cream………
Recently however I’ve become jaded. And it’s not just the lack of significant improvements I have personally experienced from these so called “wonder products” that has made me feel this way. It’s the extreme and completely unachievable “results” some cosmetics giants feel is acceptable to blind us with.
Now I’m not on about the (often extensive) air brushing techniques, or the use of a 19-year-old model to demonstrate the remarkable powers of an anti-wrinkle product, I’m talking about full on 100% FAKERY.
Cheryl Cole’s hair in the recent L’Oreal casting creme advert? It’s a wig apparently. Yes a wig. Why couldn’t they make her own ( and from what I’ve seen perfectly lovely) locks look catwalk-worthy by using their pillar box dye?
And what is all this business with mascaras? “photographed with lash inserts for an even lash line and digitally enhanced in post production” – erm what? I beg your ruddy pardon?
So basically what you are telling me Mr Maybelline is not only is the model not born with it, she’s probably not even wearing the stuff at all. And if this is the case, then what are we buying into exactly anyway?
Because if you can’t make the superiorly aesthetically pleasing Madam Cole look amazing enough with the help of flattering lighting, the best make-up artists, stylists and fashion photographers money can buy ( You still have to resort to a WIG!)…. then what hope do the rest of us have?
As I was saying before, completely unachievable. This to me isn’t advertising lovelies. It’s just a great big fat whopping FIB.
Now perhaps I’m just becoming older and wiser ( and yes some might say, distinctly more cynical ) and actually advertisments have always been 99.9% fiction, perhaps I just chose to believe the boll*cks because a combination of my own insecurities and desire to be shinier, prettier, younger looking distorted my ability to distinguish between fantasy and reality.
So on this particular Sunday folks I ask you this, are you drawn in by the marketing hype? does a digitally enhanced lash make you livid?
Ever purchased a little luxe something that made your heart go boom at the promise of a sexier you only to be relegated to the back of the bathroom cabinet as it didn’t perform as well as a jar of Nivea?
And how about the investments that did live up to their promise, what recommendations do you want to share?
We’d love to start the What-Makes-It-Worth-It debate.
Big I’m Worth More Than Having My Intelligence Insulted Love
P.S Have you seen Sharon Stone in the new Christian Dior “Capture” skin serum campaign? My, how very line free her forehead is for someone over fifty, I think I might ask for a sample….