Charlotte: If you are reading this post and you have ever visited Rock My Wedding prior to the 2nd January 2013 then you will have noticed things have changed around here quite a bit.
I’ll be honest, the re-brand of RMW has been long overdue and along with everything else, sometimes there are (literally) not enough hours in the day.
After the launch of Rock My Boutique and the obvious cleaner, more contemporary aesthetic we had adopted styling and branding wise, we realised just how tired and flat our polka dot world had become.
It got to the stage where I found myself not wanting to look at it too much at all – so in love was I with our shiny and sophisticated shop. And that can never be a good thing, especially when the vast majority of my time is spent doing exactly that.
The million dollar question is – where the hell do you start? it’s not as if our branding was making us unsuccessful, we continue to increase in readership month on month – so would changing it actually be a bad business decision?
But just like the wedding industry as a whole, everything is constantly evolving, and we should be at the forefront of the on-line design and technology evolution, not tottering behind in our virtual so-last-season Laboutins.
It’s All About Watercolour Baby
I guess the place you start is with the logo itself. And after me having a minor melt down where I actually said to Adam “It has to be timeless! I want it to look like Grace Kelly WROTE. HER. SIGNATURE….you know? And if not Grace Kelly then some other elegant iconic person with impeccable taste in fashion and excellent hair….”
This (on my part) was not in anyway an understandable or detailed brief.
And in the end I just wanted it to be watercolour. And not particularly “right now” (because let’s face it, trends by their very nature, last all of ten minutes) but with a view to not look completely crap in twelve months time.
It seemed to make sense to tie the design in with the aforementioned RMB branding (we can then continue on in a similar acronym vein when we continue with our plans for total world domination*) whilst remaining simple, pretty and that little bit edgy and unique.
Sometimes folks it REALLY does. And we decided that inspiration wise, the more detail you can see in an image the better.
So we’ve increased our picture size by 33.33333% (to be precise.)
As far as we’re aware there are not any other wedding blogs that are quite as um….BIG on the old image front but a few photographers use similar sizing for their own personal blogs and the more and more Team RMW admired them, the more we knew we had to follow suit.
Love It. Pin It.
My other prerequisite for the all new RMW was to have a dedicated inspiration gallery, a place where you gorgeous lot can take a little trip to now and then for some extra pretty.
We’ve separated it into categories we thought would be the most useful however, please feel free to drop us a comment with further suggestions, or anything else we could include that would assist you in your quest for the perfect bouquet/decor ideas/make-up look etc, the gallery will be updated on a daily basis and we are still fine-tuning the content and format.
You can get to the gallery via our new tabs in the header section.
We’ve also enabled everything with the Pinterest Pin It facility so you can add our images to your pintrest boards until your heart’s content.
Talking of galleries, for every real wedding or photo shoot we feature you will now have access to the FULL MONTY, i.e., every single photograph that we have. Not only will you be able to see EVERYTHING from all angles and then some, you can also pin each image individually rather than having to pin a chunky template… I know, we’ve tried to think of everything to make you guys happy.
Drop Down Gorgeous
Adam: Our old menu was once described as being not too dissimilar to that old fairground attraction where you had to guide the metal hoop over a wire maze and if you touched the wire with the hoop it buzzed at you and it was game over.
So, we’ve changed it… It’s now a simple drop down menu that is easy on the eye and more importantly, easy to use. We have also renamed some of our menu categories to make them more simple and more obvious as to what they are. Take a look at the menu and see what you think.
Finally, all text is now bigger and bolder so you should be able to read our posts on a handheld device without too much pinching and zooming. We are particularly fond of our new heading font which is called…
Reenie Beanie. We Love You Reenie Beanie.
So, what do you think? Did we do ok?
Any further suggestions to make RMW even better?
Over the coming months you will see a whole bunch of other functions and cool stuff that we will be adding to the site, we’ll keep you updated on what’s new and what’s HOT.
Thanks so much for making 2012 our most successful year to date and here’s to an even more awesome 2013!
Charlotte and Adam x