Fairly recently Rock My Wedding celebrated it’s third anniversary.
I know. THREE WHOLE YEARS. And my hasn’t it flown by.
And before I begin to explain what this feature is all about I want to ask you a favour….if you enjoy our pages but have never felt the urge/need/desire to comment on a post then could you make today and this one your first? pretty please? with sugar strands and those silver sparkly ball things on top?
We would really REALLY appreciate your feedback and thoughts on our campaign film…..
Yes. Our campaign film. Our AW12 RMB (Rock My Boutique!) official laid-bare finale of our most recent project.
For those of you that don’t know what I’m on about, Rock My Wedding launches its on-line boutique on Monday the 5th November with a selection of limited edition products designed in conjunction with various leading industry suppliers.
The boutique and the design and production of the campaign, is without a doubt, the best thing Team RMW have been involved in thus far. We’re not into own trumpet blowing as a rule (you just end up sounding like an egotistical w*nker) But we are really proud of this, and we hope you gorgeous lot will come inside our blue polka dot bubble of glitter and glee as we do a little dance and some serious clapping and cheering.
We wanted something unique.
And I mean completely unique.
We wanted something fashion and urban and gritty and raw.
But most of all we wanted sexy. We wanted the absolute goddam sexiest seasonal campaign film and styled shoot that weddingville had ever seen.
Yes. We do like to push ourselves to the very limit of reasonable sanity….most days in fact.
It started with dreams of concrete floors, steamy car scenes and architectural blooms…it all came together when I found some break dancers in the carpark on my way home from RMW HQ…
(Seemingly random stuff like this happens to me on a fairly regular basis – I am now officially used to it.)
And there it was: BIG CITY LOVE
Of course as always there is a whole lot of inspiration behind this campaign which I will share with you tomorrow when we feature the whole shoot in all of it’s Ann-Kathrin Koch photographic glory.
But for now I will just leave you with this. (And for the full effect click the FULL SCREEN button and if your internet connection isn’t so zippy – let the video buffer and load in before pressing the magic play button).
Simon Clarke – you are officially a genius my friend.
Styling, Design and Concept – Rock My Wedding
Florals – Passion For Flowers
Hair and Make-up – Gemma Sutton
Chair Hire – Blakeley Browns
Videography – Simon Clarke
FULL SHOOT AND DETAILS COMING UP TOMORROW YOU AWESOME PEOPLE YOU.
Big CITY Love
Team RMW xxx