I’ll begin by explaining that the theme of this shoot was supposed to be something entirely different. And as the product range evolved it became very apparent that our initial design ideas were just not going to…work.
Nothing like going back to the drawing board when you already have a limited time frame and your mind is consumed with another topic altogether.
The main focus for RMB SS13 was what we are renowned for as a brand……pretty. Huge, massive great big heaps of romantic, feminine pretty. We wanted to create and discover products that not only enhance the overall aesthetic of W-day, but would also be a welcome addition to any home interior. We appreciate that weddings are often prohibitively expensive and if you can justify expenditure because there will be more than just a “one day” use then that’s awesome.
After a few hours of exclaiming “What the ruddy hell are we going to do now?! the other idea was so cool?!” and generally looking blank, the answer was obvious. Or at least staring right at us from our make-up bags.
As well as many other things Lolly and I have in common we share a mutual love of all things Chanel. My obsession began the day my Mum bought me a bottle of the then-much-in-demand Rouge Noir nail polish when I was just sixteen. It was so grown up. It was so sophisticated. And even though looking back that particular shade didn’t suit my suit tone in the slightest (jaundice-tinged goth anyone?) I still have very fond memories of feeling like the kitten that got the creme de la creme of the beauty world circa the late nineties.
Up there in my top ten female icons is the Madame of Chanel herself – Coco. My Nana Lily used to say to me “Just wash your face with nothing but warm water and a flannel – it’s what Coco did!”
And I guess there lies the intrigue, she was so fashion-forward, so strong and entreprenurial yet from what I can gather, took what can only be regarded as a rather simplistic approach to her general life.
There is never a new Chanel product that I don’t covet (or old for that matter – a 55 bag would be perfect thanks Santa)…or a perfume campaign or couture collection that I don’t think is 100% perfection…..Did you see the Haute Couture Spring with the black tulle eyelash?! I die.
Statement peeper sweeping aside, once we had decided on our main source of inspiration I guess you could say everything else for the campaign kind of fell into place. We wanted beautiful yet simple table scapes. We wanted the prettiest gowns and the dreamiest hair and make-up. We wanted candlelight and sequins and a touch of rustic Provence.
We wanted Paris in the springtime. We wanted a grand piano, jaw-droppingly gorgeous blooms and the cutest flower girls. Basically we wanted the epitome of a French love story complete with a super hot groom on a moped.
Yes. We were VERY sure on the moped. And the hot bit. Lucky for us we managed to find a Love Lust List member whose fiancé happened to own the ideal model in a shade of blue.
Just to clarify – I mean the model of moped. Not the male model. Lolly and I found the very-pleasing-on-the-eye Luke whilst perusing the internet for a man that could in fact be called Pierre. Or Jean-Claude. Or something very um….sexy and yes you guessed it…..French.
We think he passed the test with a grade A.
Adam and I had recently met bridal gown designer Naomi Neoh and were not only impressed with her obvious enthusiasm but also just how undeniably delicious her dresses are. Plus we loved the fact they are available in a range of blush pink and pale blue shades that fitted perfectly with our colour scheme and set ideas.
To compliment such fairytale fashion we wanted our models to have luminous complexions, and proving just how useful a social media tool I think instagram is, I spotted the very glow-giving effect that Jo Leversuch has on folks faces from following her and randomly checking my feed one afternoon. That woman knows what to do with highlighter people.
Pair that with Emily Kent’s amazing hair-styling ability and you’ve got yourselves our modern interpretation of a girl named Coco.
From a product perspective with this campaign we collaborated with fewer industry suppliers, for no other reason than we wanted to create some pieces ourselves, and literally go out find decor items that we thought our community would love – we hope you think we’ve achieved that, even in some small way.
Our “memory” frames are some of our favourite pieces, ideal for table names or numbers, to display pictures of your nearest and dearest and to hold keepsakes/lyrics or anything else that you what to keep safe and on show.
We also have a vast selection of vases, from teeny tiny mercuried glass tea lights that hold a single stem to a farmhouse jug and ceramic planters that work as a table centre in their own right or of course for your windowsill. We literally bought a few potted plants from the local garden centre and put them in – took just a minute.
To make our aforementioned vases look epic we chose the talents of Leafy Couture that provided us with all sorts of the most spectacular pink sweet peas, ranunculus and roses as well as the most perfect bouquet of lilacs. Please PLEASE someone have a bouquet of lilacs for W-day?!
Our limited edition typography artwork is based of love, together foreverness and yes you guessed it….the land of ooh la la. Each print is available on an aluminium finish silver paper or marbled gold (I know – so fancy!) and can even be purchased framed, in either A3 or A4.
We have even decided to make our very own wooden head-table/wall wooden planks – I’ve got one on order for Chez O’Shea already.
We also found a few pieces of fun guest entertainment items that could also be used as decoration at your venue, a cork board world map that would work equally well as a table plan as it would somewhere for your guests to pin photo booth results – or maybe somewhere to show all of the places you have been as a couple/would love to visit one day?
We then have a “I’m as big as” measuring chart which we love as an alternative guest book. HOURS of entertainment. I think Adam was as tall as Elvis….or maybe that was just his hair?
We couldn’t believe the amount of enquiries we’ve had about our crates and butler trays since the Rock My Boutique Pop UP Shops so we’ve got those on offer too….along with some lovely lanterns and a whole host of glass and antique-look silver candle holders.
Bridal accessory wise if you are an avid RMW reader then you will know we are HUGE fans of Katy, founder of What Katy Did Next, she produces such unique yet wearable pieces and always seems to be creating something new and exciting – it made perfect sense therefore for her to produce some head wear for you gorgeous lot. The leather feather bands are amaze, as is the sequin bouquet train……if I was getting married one of those would be MINE.
You may have also noticed that we have created one or two things for grooms, namely cufflinks and “buttonhole” badges. These are lovingly hand-made by ceramic specialist Alice Shields whose work I discovered whilst on a mini-break with Mr O’Shea in Somerset last year.
Not quite the same as finding some break dancers in a car park – her brilliant and witty designs were in a rather lovely shop (!) but I did contact her out of the blue and say…..”Hi, we’re Rock My Wedding and we’d really love it if you would come work with us…”
She didn’t balk at my request for an “I fancy your pants” design and from that moment I knew we were on to a collaborative winner.
There is also a selection of ceramic tags – these would be cute as decor for bridesmaids bouquets or as favours/general table pretty-ness.
You may have noticed (you may? – you can’t miss ’em!) the giant light up “Coco” letters, these are not for sale at Rock My Boutique unfortunately but you can hire them (or any other words/letters) for an event from Doris Loves. Amanda and Darren made exactly what we asked for in record time and were ridiculously nice about our diva-ish requests for a particular shade of pale dove grey. We like them VERY much.
Bonny and Clyde created us both some luxe and rustic stationery goods that fitted in with our vision like a dream. They do all sorts of other designs too, if you fancy a butchers then go check out their Facebook page.
Last but not least we would like to thank two very we-couldn’t-live-without-them people, Lauren from interiors blog Fairly Light who assisted us with styling (seriously you need to go check out her home decor ideas and instagram feed – I want to steal everything she features.) and the VERY talented photographer and RMW sponsor Anna Clarke.
As soon as we thought “light, bright, breezy beautiful…..” we knew that Anna would do an excellent job of bringing all of our hard work to life. And she did. She can also do a similar thing with weddings – go check out her website for examples of happy-ever-afters.
Videography – Simon Clarke Films
Photography – Anna Clarke
Venue – The Old Chemistry Lab at Nottingham Conference Centre
Styling – Team RMW
Assistant Stylist – Lauren at Fairlylight
Florist – Leafy Couture
Make-up – Jo Leversuch
Hair – Emily Kent founder of The Wedding Hair Company
Headpieces, veils and sequin cuffs – RMW in collaboration with What Katy Did Next
Sequin bouquet Train and sequin badges – RMW in collaboration with What Katy Did Next
Shoes – RMW in collaboration with Harriet Wilde
Bridal Gowns – From a selection at Naomi Neoh
Flower Girl Dresses and Shoes – Little Bevan
Bridesmaids Dresses – “The Fearne”, RMW in collaboration with Maids To Measure
Artwork – Team RMW for RMB
Vases, Candlesticks and Frames – Team RMW for RMB
The Belle Necklace – RMW in collaboration with Natasha Jane
Ceramic cufflinks, badges and tags – RMW in collaboration with Alice Shields
Giant “Coco” letters – Doris Loves
Stationery – Bonny and Clyde also on Facebook
And if you didn’t get to see our campaign film yesterday then you can have a butchers here…..so romantic!
So I guess that leaves me with only one thing left to say……what piece is your favourite?
To see the whole Coco collection please visit www.rockmyboutique.co.uk.
Big All Things Chanel Love