Want to hear about a day in the life of Hattie? She's in charge of marketing at Elusive Locations but her job seems to span more than just the marketing department. Find out what she loves most about our fast-paced industry and what her day to day looks like.
Working for Elusive since: 2021 (but 2019 in the industry. Elusive is a brand new venture for us - our sister company is Marble Private)
What excites you most about your job?
No two days are the same, and even though I work in marketing I’ve been jumping on PR, business development, creative tasks, content creation and even website design! It’s a fun and fast-moving industry and you build genuine relationships with your clients.
Is there one thing that you do every day without fail?
Make a cup of coffee (usually before I’m even properly awake) and write a to-do list in my journal.
What is the most important thing you’ve learned since you started this career?
Having a personal approach when dealing with clients in the wedding industry is massively important - even more so in Covid times. I think it goes beyond sending personalised emails to your contacts, it’s actually reaching out and picking up the phone, because clients love to know who is behind the business.
your team needs to be the best of the best
You have to have an eye for trend and be aware that this industry moves fast - it’s also pretty saturated, with talented wedding planners working up and down the country.
How do you structure your typical day?
We have a lot of juggling to do as a team because we're dedicating time to getting the Elusive Locations name out there, as well as working hard on our existing business Marble Private, which was consolidated in 2019 (throw in flexi-furlough on top of that and that's a lot of plates to spin!)
We actually project manage all of our events using a website called monday.com, which we integrate with our work messaging app Slack (basically like a work Whatsapp) and this helps us to plot out projects and their timelines. We also use Hubspot as a CRM platform, so all of our contacts are stored in a secure database - and every Tuesday morning we run through our projects in the pipeline on Hubspot. It's a great way for us all to come together virtually and chat about what's going on in everyone's weeks!
Another tool that I simply couldn't do without is Google Calendar - we use Google Suite in all aspects of our working lives because it's so collaborative, but the Google Calendar helps me to map out my day and stay on top of tasks!
What advice would you give others looking to move into this field?
You have to have an eye for trend and be aware that this industry moves fast - it’s also pretty saturated, with talented wedding planners working up and down the country. Your team needs to be the best of the best to cut through all of that noise.
How do you switch off from work?
Now we’ve started returning to the office a few days a week, I’ve realised how important the commute is for switching off - it’s the act of getting a book out or pressing play on a podcast that helps you to leave the working day behind and unwind for the evening. Those are two of my favourite things. But also cooking or going for a walk in the park help me to switch off.
Tea or Coffee
Lots of little breaks or
One big break
No music Snacks or Water Sofa or Desk Text or Talking
Netflix or YouTube
Android or IOS