A relaxed chic bridal store in the gorgeous seaside town of Southwold. Scented by Jo Malone with beautiful wedding gowns from Mikaella Bridal, Wendy Makin, LunaNovias and Paloma Blanca.


Do you need to book an appointment, if so are they free?

Yes please! It's just me and if I'm already with a bride I can't help you. Appointments are very definitely free and range from 2 hours to just 30 minutes. The choice is entirely yours.

What prices are your dresses?

My dresses start at £795 and go up to £2950. If you have less than 9 months to your wedding then I have a collection of dresses that are ready to go from £500.

When should I start booking appointments to try on wedding dresses ?

The choice is entirely yours. Less than 9 months and it will be a dress off the rail. If you want to order a gown then anything from 12 months to 24 months.

What sizes do you stock?

I have dresses from a size 8 to a 22 in store. A lot of bridal designs can come up quite small so be prepared to go up a size to what you would normally wear. If you find a dress you love and want to order then the size options can be from a size 4 to a size 28 or 30.

How many people can I bring to the appointment ?

This is a very exciting time but it can also be quite nerve wracking. I find a lot of my brides like to bring just one or two other people with them so they don't get overwhelmed. However if it's important to you that your bride tribe is with you then 4 people is my limit plus yourself.


I had a lovely experience at Lavender and Jude. Claire made me feel comfortable, and knew exactly how to help me get the perfect dress-to the extent that she recommended a customisation of the bodice of one dress and the bottom of the other. I would recommend this shop in a heartbeat.


I would recommend Lavender & Jude to everyone that's getting married! There is no pressure when trying on dresses and you don't feel rushed, it's just lovely experience.


If I could rate Claire with more than 5 stars, I would. I had the most fantastic experience with her at her boutique in Bungay. She made me and my family feel so comfortable on the day and made it so simple to receive the dress (I live in London) I would recommend Claire to everyone and anyone for finding their perfect dress. Thank you for everything.


Beautiful shop with fabulous dresses. Claire is a wonderful lady and always happy to help. First shop, second dress I tried on and I knew it was 'The One'


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