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Do you find yourself consistently answering the same or similar questions? FAQs are a great way of saving everyone time by answering those questions upfront before potential couples have even had to get in touch with you. It also lets couples see more of your personality and can give insight into how your business works.

How to write FAQs

Consider those questions you get asked frequently. That might be questions like; 'Do you have insurance? What happens if you're ill on our wedding day? Do you offer a smaller package for micro weddings? How long in advance of the wedding do I need to book you? Do you take a deposit?'.  Any of these ring a bell? If so, get them in your FAQs.

It's best to write the question as if it's been asked by a couple. As in the examples above, write them from their point of view... 'Do you take a deposit?' Make sure you carry your tone of voice through your answers too. Remember, it's another opportunity to make potential couples buy into your brand. It's key to keep your answers short and to the point too. And you can leave a call to action in your answers if it's a question that gets asked a lot but doesn't necessarily have a simple answer. Try and answer as best as you can, in the most concise way, but where you need to you could say something like: 'There are a few variables to this which I would love to discuss with you. Please give me a call or send me an email and we can go through it all.'

Sell yourself

Make sure you carry your tone of voice through your answers too. Remember, it's another opportunity to make potential couples buy into your brand.

Get help with your tone of voice

How many questions should be in my FAQs?

There's no right or wrong answer. We'd advise you have at least 5 and probably no more than about 8. You still want to be able to chat with couples and answer some questions. You don't need to give everything away in your FAQs, just enough to answer those initial questions you get. Then you can wow them in person/on the phone/via video call when you answer all of their other questions.

More tips for nailing your FAQs

Stick to one subject per question
Use a conversational tone for your questions (think of how your couples have asked you these questions in the past)
Start with the most asked question first
Make your questions relevant
Update your questions whenever you have any changes to your business (service offering etc)

 

Your FAQs can be easily updated anytime by logging into your account and adding or editing existing ones. 

Did you update your business description yet? Make sure you're on top of that too. You can follow our tips for getting that right in our article about making the most of your elevator pitch.

Written by Becky Sappor

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