Inspiration

Jenny Packham gowns continue to take the Bridal world by storm and the 2017 collection was no exception. This evening we're sharing the beautiful campaign images with you. When the collection dropped a few months ago, we loved the midwest take on styling the gowns (think cowgirl luxe, hay bales and festoon lights). And so the campaign images are just a delight - there's a fabulous continuity of the theme - shot on location in the USA, bathed in summer sun and surrounded by the most beautiful horses, it's Bridal editorial at it's best. The images showcase six of the most stylish dresses from the Jenny Packham 2017 collection: the Dixie, Apache, Daisy, Harmonica, Faith and Nashville gowns. I loved the Dixie when the collection was first released, and I'm still loving it now, that detail on the bodice and collar is just second to none. Although Apache is making me swoon with it's embellished bell sleeves and I simply adore the golden barley hues of Faith. Which dress is your favourite? I can't wait to see these landing in boutiques and then making their way into real weddings...

Jenny Packham Bridal Campaign

Shot on location at a cowboy ranch by photographer Jane McLeish-Kelsey, the Jenny Packham 2017 Bridal Collection features model Caroline Corinth. Set on the plains of the midwest, bathed in a hazy summer sun, soft palettes of barley, petal pink and ivory adorn ethereal lace, beaded sleeves and cascading tiered skirts reflect a gypsy spirit. Showcasing the Dixie, Apache, Daisy, Harmonica, Faith and Nashville gowns, the 2017 Jenny Packham bride is a modern romantic with a wanderlust soul. The 2017 collection will be available internationally from August, with many styles available in petite sizing. You can see the full 2017 Jenny Packham collection here on Rock My Wedding.

Written by Fern Godfrey

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