We welcome relaxed, modern brides to step outside the bridal box with carefully curated collections from British and sustainable designers to suit both your style and soul.


When should I start looking for my wedding dress?

We would recommend you start your journey 10-12 months before your big day as you need to take your time in finding the perfect style for you. As we work with some fabulous UK based designers, we can usually have made-to-order dresses available within 6 months from ordering. If you are in a hurry our designers all offer rush orders for a small fee.

I’ve already found “the one” but need to complete my look with accessories, can I visit just to shop accessories?

Absolutely. We have a gorgeous collection of British designed accessories and locally made jewellery to style your finished look.

What designers do you stock?

We stock a carefully selected range of British and sustainable designers. Kate Fearnley Bridal is designed and made in her Yorkshire studio. Kate is know for her romantic and bohemian designs with modern lace and 3D embellishments. The Believe by Gaia collection has been designed for the modern bride looking for a dress with an edge. The collection is designed and made in Wales. Bohemian design house E&W Couture offer modern, fashion forward designs for the bride looking to break bridal stereotypes. Every piece is designed and made in their Cardiff studio. Finally a leader in ethical bridal fashion Sanyukta Shrestha creates gowns with cruelty free and vegan fabrics. Each piece is beautifully made by skilled craftspeople in Nepal. We also offer veils by Tulle & Flo and the W Collective and accessories from The Bobby Pin and Caped and Crowned.

How many people can I bring with me?

We don’t like to make rules at Love & Loved so bring with you whoever you would like with you during this experience. Think about bringing the people whose opinions you trust the most and anyone who you feel is crucial to helping make a final decision. For those that can’t attend, reassure them that you can do a really special reveal the morning of your wedding day.

I have a budget in mind, what is your price range?

Having a budget in mind is really helpful in keeping you focused. Our dresses start at £1500 and go up to £2850. We offer a small edit of separates that start at £575.

Where can I find you?

We are located a little off the beaten track in the gorgeous Swanbourne in Buckinghamshire. Our boutique is situated in a conservation area and is a great place to make your visit to us a great day out. We are easily accessible from neighbouring towns and cities across Beds, Bucks, Herts, Northamptonshire and Oxfordshire. You can also reach us from London and the Midlands in little more than an hour.


I wanted to thank you again on how amazing you were. Your shop is simply beautiful, your dresses are gorgeous and you were incredible.


A beautiful boutique with modern and classic designs to choose from. Vicky couldn't have been more helpful and supportive in helping me search for my dress my Mum and I had a wonderful experience. I highly recommend a visit.


I spent a lovely afternoon at Love & Loved and Vicky spent a lot of time helping me to try dresses and even the separates that I was a bit nervous of! She was wonderful, made me feel relaxed and comfortable. If sustainability and eco friendly is your thing you MUST visit this store. Thank you Vicky. Good luck finding your perfect dresses ladies ❤️


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