La dolce vita, but make it yours. Destination wedding planning and creative direction for couples who don’t do ordinary. Based in Florence, creating celebrations across Italy in unexpected places, with feeling, character and a little wildness. Your Love, Your Rules. Ciao, I’m Mara Giovanna, founder of RAW Event Studio. I bring the ideas, the energy and the practical know-how to turn a wedding in Italy into something unmistakably yours. Before RAW, I worked as an in-house wedding planner for a hospitality group managing ten properties across Tuscany. Now I combine that experience with a freer creative vision: less following a formula, more following you. Think dinner among the vines, vows in a stone courtyard, art around you or dancing under an open sky. Not unconventional for the sake of it. Just a celebration that feels like you, not a wedding you’ve seen a hundred times. From finding the right setting and suppliers to shaping the design, managing logistics and looking after your guests, I connect the creative vision with the work that makes it happen. Based in Florence, working across Italy. From the first idea to the last Negroni. Tell me what you’re imagining. A date, a feeling, a wild idea - we can start there. Your Love, Your Rules.
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