The secret to perfectly coordinated groomsmen. Swagger & Swoon offers the UK’s largest collection of colour-matched ties, bow ties, cravats and pocket squares. With our expert swatch service and customer support, we ensure your groom’s party matches your bridesmaid dresses perfectly, stress-free. Finding ties to match bridesmaid dresses shouldn't be stressful. At Swagger & Swoon, we solve that problem. Since 2002, we’ve mastered the art of colour matching. With over 500 shades of ties, bow ties, and pocket squares, we ensure your groom’s party looks cohesive and perfectly on-palette. Why couples trust us: Guaranteed Match: Don’t guess on screens. Our Swatch Service lets you check fabrics against dresses in natural light first. Full Coordination: We stock matching ranges for the groom and groomsmen, younger members of the party - and even your pooch! So the ring bearer looks as sharp as the Best Man. Real Support: We aren’t a faceless warehouse. With 1,400+ 5-star reviews and a recent Customer Service Award nomination, we offer proactive help—from colour advice to rush orders. From classic satins to modern patterns, we have the textures and tones to complete your vision.