A few of us at Rock My Wedding were lucky enough to attend the Jo Malone London wedding scent experience! Imogen, Jade & I went along to the Regent Street store to meet Emma, a Fragrance and Lifestyle Expert, and some other talented members of the Jo Malone London team to find our own wedding fragrance! The experience is free and something you can do with your partner or other members of your wedding party! In this experience, we learnt all about the science behind layering scents. You can create a unique blend that will match the vibe, season, and style of your wedding day! Plus, with personalised gifting, the experience feels luxurious and individually yours. Here's what we got up to...
The Jo Malone London wedding scent experience with Rock My Wedding
The Importance of Wedding Scent
Imogen - Head of Commercial
Cypress & Grapevine Cologne Intense and Pomegranate Noir Body Crème
I have always loved Jo Malone London and there is absolutely no denying their products are totally gorgeous. Personally, I have always worn their perfumes for special occasions because it feels like a treat and an elevation of my “usual” perfume, but I never really gave much thought as to how important a scent could be in reminding me of those special times. As soon as we walked into the Jo Malone London store on Regent Street to try out their wedding consultation experience, we were not only engulfed in beautiful smells but also met by the friendliest of advisors with a glass of bubbly (an essential to any wedding planning activity, in my opinion!).
Emma and the team really took the time to understand us as individuals, what we like or what we aren’t as keen on. We quickly established that I was into spicier scents, with notes of oud and black pepper being some of my favourites! Whilst trying out some of the recommended scents during a very relaxing hand and arm massage, Emma was talking about how the scents came about as well as why scent is so important on your wedding day! Here at Rock My Wedding our ethos has always, and will always be, Your Day Your Way, and listening to Emma really did instil that scent can play a huge part in expressing your personal style as well as helping to bring back those treasured memories after the celebrations! It really was a lovely experience, something that I would recommend to all couples planning their special day! The products I chose were the Cypress & Grapevine Cologne Intense and Pomegranate Noir Body Crème.
Choosing A Wedding Scent and Layering Scents
Jade - Brand Partnerships Manager
Grapefruit Cologne and Nectarine & Honey Blossom Body Crème
Being engaged and actively wedding planning, there is so much to think about! And yes, you would think working within the industry would make it easier, but to be completely honest, it doesn't! However, visiting the Regent Street Jo Malone London store and going to their wedding scent experience was amazing. Relaxing with a glass of champagne, talking about my destination wedding to Barcelona (fingers crossed) and what scents could work well together in the heat (again, fingers crossed) to give off that tropical summer vibe.
The Jo Malone London team took the time to understand what I had in mind for the big day and talked me through the importance and fascinating science behind the layering of my wedding scent. From the shower gel I should use, to the moisturiser and cologne to spray on top. The scent I created with the help of the experts is just divine and I can't wait to wear it. It really is all these final touches that make your wedding day so special. My scent combination is unique to me and encapsulates the vibe of my wedding completely, I chose the Grapefruit Cologne and Nectarine & Honey Blossom Body Crème. I am so looking forward to going back to Jo Malone London with my fiancé to choose his wedding scent. We're making it a date!
Personalisation and Gifting Experience at Jo Malone London
LEAH - CREATIVE COPYWRITER
PEONY & BLUSH SUEDE COLOGNE AND MIMOSA & CARDAMOM BODY CRÈME
Whenever it comes to choosing a gift for any of my friends and relatives, Jo Malone London is my go-to choice. As I'm in the age range where everyone around me is proposing and becoming engaged, I've had to start thinking about wedding gifts as well as hen-do ideas and gifts, too! Upon arrival at the Jo Malone London wedding scent experience, we had a glass of fizz as we sat down to discuss our fave scents. I'm a big fan of vanilla notes and floral vibes, so the lovely Emma and the team bought out all those scents. After choosing my top two faves, the pampering really began! Your arms and hands are washed, moisturised and massaged with one scent, and then sprayed with your other chosen scent. I was in heaven!
My scent blend was Mimosa & Cardamom Body Crème for the moisturiser with Peony & Blush Suede Cologne (a popular bridal choice) as the perfume. I immediately fell in love with the combination and went over to the gifting experience. Firstly, you get to choose a special coloured lid, which you can engrave along with the bottle (if you so desire). You can also add a small charm! For the gift box, you can add personalised embossed letters or symbols in silver foil and choose a ribbon to wrap it all up. So, not only was my scent unique to me but it was wrapped up especially to my taste as well. It was such a luxurious treat and has made for such a beautiful keepsake! The Jo Malone London wedding scent experience is perfect for couples, hen-dos, stag-dos, or some one-on-one time with your parents or in-laws! Adding your wedding date to the perfume bottle, and your new initials (if you're changing your name), is such a nice personal touch.
Indulge yourself with a unique wedding scent, so you'll always remember your special day whenever you smell it!
We had the best time at Jo Malone London's wedding scent experience at their Regent Street store. Be sure to keep an eye out on our Instagram and Tik Tok to see everything we did! Getting ready on the morning of your wedding is such an exciting time. You're surrounded by your best friends, in a sexy matching PJ set or robe getting all glammed up together! Nothing beats spraying on your perfume just before you walk out that door to your wedding! You feel like a million dollars. For some more of those final details, take a look at our bridal accessories article!