Established in 2012, Shades of White has become one of Cambridgeshire luxury, leading Bridal Boutiques. Shades of White offers a relaxed approach to Wedding Dress shopping for the modern bride.


Is there anything I should know before making an appointment?

Yes, absolutely. Do your research on Shades, follow us on our social media, and make sure we are the right boutique for you. Our main aim is for you to feel relaxed and able to breathe in our spacious yet luxurious surroundings. We love our jobs, and we want to pass on our passion. It’s our honour to be on your Wedding Dress journey with you. Reach out if you have any questions, come in feeling totally ready.

What should I expect from my appointment?

At your appointment, you and your guests will be shown into your private Bridal Lounge. Your bridal consultant will take you through our entire collection of Bridal Gowns and learn more about you and you’re Wedding. Together we will make your initial selection of gowns and then we will have fun finding your perfect gown. Once we have a better understanding of what you like and don’t like about a wedding Dress, we will introduce some more gowns that we think will work for you. All Wedding Dress look totally different on the hanger and on-screen so we would advise you to be open-minded and let us guide you.

How far in advance should I start my Wedding Dress Journey?

When you are ready; to fall in love and purchase your Wedding Dress we will be here for you. As a guide, we recommended that 18 months to 12 months prior to your Wedding Date is a good time to start. We have brides who have purchased their Wedding Dress 2 years prior to their Wedding and Brides who have purchased their Wedding Dress 6 months before.

What size are your sample gowns?

Our sizes range from UK8 – UK 28, with our average sample gown being a UK14-16. All our gown sizes are clearly displayed on our website. Shades of White has been helping brides find their dream gowns for over 10 years, we believe that we have built a collection that everyone will love. Bridal Gown sizes differ greatly from the high street, so do not be put off if your bridal gown size is totally different from your normal size – it’s just a number in your Wedding Dress.

Is there anything I need to bring for my appointment at Shades?

Nude underwear is great, but not always necessary. Most of our gowns have inbuilt bust cups and corsetry, so a bra is not needed, and in most cases, we encourage you to remove your bra. If you have a pair of shoes similar in height to your Wedding Shoes, please feel free to bring these along too.


Jo was amazing and so welcoming, which made my experience so relaxing and resulted in finding my beautiful wedding dress. Totally recommend Shades of White to anyone and you won't be disappointed.. lots of gorgeous dresses to choose from too. Thank-you Jo.


Amazing help and knowledge thank you so much. First bridal shop and brought my wedding dress! I really enjoyed the experience, so did my mum we are very happy.


I had such an amazing time picking out my dress. I was really nervous but my nerves were put at ease straight away and Jo was so nice and friendly. Thanks so much for making such an important decision so relaxing to make.


Had the best time. I went with my mum, mother in law and grandma and immediately felt welcome and looked after. Given a glass of prosecco (or nozecco for grandma which meant a lot!) was such a lovely touch. Gentle but useful advice throughout the fitting process was hugely appreciated and ended up with something I never expected to have! Never felt pressured or pushed and would recommend 100% to anyone considering getting their dress from Shades of White.


I can not tell you how amazing shades of white is. From the moment we walked in we felt so comfortable the gentleman helped my nan in and made her smile from the get go which made her day. I came into shades of white never trying a wedding dress on before and was very nervous but so excited. There was no judgement and I felt so comfortable. Everything was a breeze and time was not an issue. I came in thinking i had a vision of what I liked to walk out saying yes to a dress which is completely different to what i thought i would pick. I i felt beyond beautiful. Thank you so much for everything.


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