For cakes less ordinary. London and surrounding areas……


How much does a wedding cake cost?

The price will be hugely determined by size, flavour and how much work goes into creating your dream wedding cake. Think about the importance of your cake, the time it takes to design, create and delivery that cake.

We don’t want a huge cake but have 200 guests?

Have the cake size, aesthetic you want and have cutting cakes behind the scenes to serve all your guests.

What is your design process?

Once you have booked your date, chosen your flavours (if postal tasting)I like to meet my couples and discuss at length what they have in their minds for design, colour palate, elements, flowers etc

Do you charge for tastings and consultations?

I charge £45 for a consultation. I really like to meet my couples in person so I can get to know them and them me so whenever possible I have the consultations in my studio in West London.


Justine is the loveliest of people as well as a master baker! I’l long wished to have a cake from It’s Not Just Cake. I would scroll through the instagram page day dreaming that one day I might get married and then I would commission my wedding cake from Justine. Anyway, It only went and happened! I was getting married. The whole process was beautifully guided by Justine, we talked through taste combinations and I went with her recommendations. We went with Lemon Meringue and Raspberry and White Chocolate. A 3 tiered cake with a cutting cake to make up the numbers. It was incredible and beautiful and delicious. The whole process was stress free and went without a hitch. I cannot recommend It’s Not Just Cake enough ⭐️⭐️⭐️⭐️⭐️

THE CAKE WAS AMAZING…. Thank you for everything you are amazing and very talented x

Thank you so so so much for the cake, it was absolutely beautiful and delicious. It was just what we wanted.

I just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and it looked really stunning. You did amazing work and it was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!

Kimberley & Kevin

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