We Are An Exclusive, Inclusive Bride Club. Lovely celebrates body positivity and self-love. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.


How do I book an appointment?

To check availability and book an appointment, please follow this link: https://lovelybride.com/lovely-bride-london-appointments/

What designers do you stock at Lovely Bride London?

We carry a selection of styles from 7 international designers - Louvienne, Alexandra Grecco, ALYNE by Rita Vinieris, Alyssa Kristin, Georgia Young, Zoe Rowyn, Charlie Brear, Jenny Yoo, SAINT Bridal Couture, Lovers Society and Rue De Seine

How many guests can I bring with me?

You can bring up to 3 guests to your appointment at our London store

How can I best prepare for my appointment?

To make the most of your appointment at Lovely Bride London, please create a wishlist on our client portal. We recommend to wear flesh coloured seamless underwear, ideally high waisted. Make sure to bring your key decision makers along.

When should I place an order in time for my wedding date?

Gowns take up to 6 months to produce and with transit and alterations, this timeline gets longer (up to 9 months!) We recommend placing your order 9 to 12 months to your wedding date. Gowns can be rushed but this will add cost to the price listed online.

Do you provide alterations service in-house?

We do not provide alterations in our store. We can recommend tailors in London.

What sizes are your samples?

Most of our store sample would be size UK 10-14. We do have a selection of styles in size 18-24. This means some samples might not be in your size but never fear, we have our ways to show you how the dress would look like on you by using clips, clamps and pins as a usual practice.

What is the price range?

Majority of dresses are between £2,500 - 4,500


I had the most wonderful experience at Lovely Bride. I started looking just as we came out of lockdown and felt such a huge pressure to pick my dress fast. I had a wonderful conversation through Zoom with Eliza speaking about what dresses I was interested in, my budget and body shape. This meant that when I came into the store the dresses I had chosen and some others that met the description I was after were ready to go. I felt so supported and not rushed at Lovely Bride as many places have a strict time limit and number for dresses you can try on. I had none of that pressure here. The process of ordering my dress and picking up was smooth & recommended tailors for alterations were also helpful. Thank you so much to lovely bride abs most especially to Eliza who guided me through the process, I couldn’t have done it without her expert knowledge and help!

Shannen + Dan

The BEST bridal experience I've ever had! Beautiful and stylish boutique, friendly and knowledgable staff but you don't ever feel rushed or pushed into purchasing, you just feel they honestly want you to find that perfect dress for you on your special day! The collections they stock are unlike any other London boutique, perfect for a younger modern bride. There's also a really cute coffee shop next door to get your caffeine fix. I LOVE LOVELY BRIDE!

Bride Zoe

THANK YOU! The stylist I got for my appointment will now be a treasured memory of my wedding. This was my first bridal appointment and I didn't come with the idea of purchasing a gown on the spot although I did have my heart set out on one. She was perfect and I felt supported all the way, even when I had trouble deciding. Ended up with a completely different gown which I love even more and she created the space for me to try on, feel special and walk out with my dress in a little over an hour. Everyone at the boutique is lovely and they make an amazing team! Me and my entire crew had the best time!

Bride Theona

Had an incredible experience at Lovely Bride London with Katarina! I had been running around the city from showroom to showroom, and this was my far my favorite. The space feels stylish and inviting. Katarina took care of me and was the absolute best - she made me feel special while also comfortable, supported, and relaxed throughout the fitting, she was incredibly patient and I never felt rushed or pressured to purchase. I HIGHLY recommend booking a visit here

Bride Richelle

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