The Pantone Color of The Year 2023 is Viva Magenta 18-750! What a color to start off the year with! It's a deep crimson red that strikes a balance between warm and cool tones. It's meant to symbolise celebration, and being bold and fearless. After the last few years we've all had, we couldn't think of anything better. But the question is...How could you use Pantone's Color of the Year 2023 in your wedding? Well, we've got a gorgeous magenta color palette below consisting of fashion, flowers, decor, and cakes to show how you could include it as part of your big day!

Viva Magenta is the Pantone Color of the Year 2023!


If you want to make your wedding photos pop, include this bright magenta in your wedding party. Whether it be bridesmaid dresses, your bridal dress, the groom's or groomsmen's suits, or even a request in the dress code for your guests to wear this bold color! It's a good way to make your wedding colour palette unique.


Although this color is bright and bold, you could include it in your day in more subtle ways. Adding a few vibrant colours to your bouquet or across the tablescape is so pretty. Or if most of your wedding decor, and outfits are stripped back in color adding in bright flowers will look incredible! See those beautiful images below for proof!

Decor and Accessories

If your venue is quite neutral and acts as a blank canvas, the best way to put your own unique stamp on it is with the Pantone Color of the Year 2023! Whether it's a screen background, wedding signage, or some fun DIY streamers you can make it look so good. Similarly, add some pops to your look with some fun colored shoes, a headband, or even with your wedding makeup! There are no limits!


Bored of the traditional white wedding cake? Looking for a fun alternative? Using the Pantone Color of the Year 2023, you could have a cake that is totally Pinterest-worthy! Seriously, all the cakes below are on our wedding cake Pinterest board! You could go completely all-out or just add on some magenta flowers for a fun burst of color. We'll take a slice of each, please!

How will you rock the Pantone Color of the Year 2023?

If you do use the Pantone Colour of the Year 2023 for your big day we'd love to see it! Why not take a closer look at some of the weddings featured above? We've got more of those dark red bridesmaid dresses or that hot magenta wedding cake. Don't forget you can click each image and 'See more of this wedding' for even more inspo!  

Leah Blundell

Written by Leah Blundell

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