Love Story London is a Luxury British Bridal label for today's Modern Muse. Our female led team pours heart and soul into creating iconic styles through thoughtful design and attention to detail.


Do I need to book an appointment?

Yes. We are appointment only. We offer private appointments with a personal stylist. We allow 90 minutes on your first appointment with us. Click through to book an appointment in our London Flagship.

When should I start trying on wedding dresses?

We recommend starting shopping up to a year prior to your wedding date, and purchasing around 9-12 months before the wedding to allow for lead time and alterations. We can offer rush orders at an additional fee if required. You can speak with a stylist and they will work with you and your wedding date.

Our sample dresses range from size 8-16, with the majority being sizes 10-14.

We work hard to ensure that the Love Story London experience is relaxed and stress-free, to ensure brides feel comfortable and most importantly have fun. With years of experience, we have plenty of tricks of the trade to show you the correct fit, once your dress is in your perfect size.


"Love Story London is a luxury British bridal brand that has been taking global boutiques by storm with their latest collection. The collection boasts an array of breathtakingly beautiful gowns, hand-crafted with only the finest fabrics. The result is a luxury statement collection dedicated to the modern bride"


"I'm in love with my experience at Love Story London – it truly embodies London bridal luxury! Walking in I was greeted with the whole store to myself and enjoyed a full 90-minute appointment with personalised styling. The selection of wedding dresses is incredible, and the fit and quality of each gown were beyond compare – I wanted to say yes to every single one! My Mum and I had the most magical bridal experience, and Amelia was amazing at helping me find my dream look. If you're on the hunt for your wedding dress in London, this is definitely the place to be! X"


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